To run a successful business, irrespective of the industry, a strong online presence is extremely important. It helps create brand awareness, mobilize business and expand globally. Restricting your business to certain geographical boundaries means you are willing to let go of millions of potential customers and countless opportunities to grow your business.
To create a strong online presence, you need a customized website which can be quite pricey depending on the features, number of web pages and the web designer cost.
Initially, when I was also launching my website, I was worried about the cost of a customized website and also if the website designer will deliver me exactly what I was looking for or not. After all, a lot of time and money goes into website creation and I did not want to see a lousy end result.
Little did I know that there is a website by the name Wix, where you can create your own customized website for free. Yes, it sounds unbelievable but it’s true.
Wix is a one stop solution to create your own customized website, just the way you want without hiring a website designer. What you will like about it is that it is easy to use, and once you create your website, you can publish it instantly. It is search engine friendly, so you don’t need to worry about the search engine results of your website either.
Although, when you use it, you might feel that the website design process is too long and time consuming, but this is because of the page load time which can be a turn off if you are in a hurry and if your PC is slow. So it is advised to show some patience.
First you have to sign up and create your account to start your website design process. Your account helps you access to the saved files and edit and publish them. So, you can always continue your website design process from where you left off previously without going through the hassle of re-designing it all over again. It also manages your billing and payment and shows latest packages, vouchers and domain console.
If you are wondering, what is billing and payment for when the website design service is for free? Well this is section shows your billing, in case you want to include additional features in your website like Google Analytics, statistics and favicons. These features are included to enhance your site setting and improve your search engine ranking so you get charged for it.
Once you create your account, you will have to select an industry like music, online shops, business & services, retail and more. This step helps you access your industry related templates without spending endless hours browsing through a variety of templates to find the right one for you!
Wix allows you to view the template of your choice before you start editing. So if you don’t like it, you can always choose another template and customize it according to your business needs.
The real work begins here. Through HTML5 editor, you can customize your chosen design template. What you will like here is that it offers plenty of features that you can use to give a personal touch to your website design template. It allows you to rise above the horizon and be experimental.
The downside is that the website creation process gets slightly confusing and time consuming for the user as there are endless features to choose from.
You can include extra web pages and rename and design them all for free. You can also benefit from tools like design, add, settings and app market. From colors to fonts to images to videos to gallery to button styles, there is so much you can do on Wix to change the template and create a unique website design according to your brand identity with ease.
You can play with colors and fonts to make the website design blend with your business ideology. If you are running a financial consultancy firm, then you can use subtle colors to make your website look more corporate and professional. While if you are a fashion designer or belong to the entertainment industry, you can use funky fonts and brighter colors to add a more dramatic and glamorous feel to your website design. Wix offers you a big margin to show your creative skills and transform your vision into a reality.
If you are planning to open an online store or an eBay store, you can create one here. Wix offer the flexibility to create your own eBay store. All you need to do is add a photo gallery and insert product pictures, write some product details and insert a shopping cart for your customers to shop. However, the shopping cart is an additional feature that you have to pay for, but it’s worth it. After all, a customized eBay store has a unique brand identity, reflects exclusivity and customers find it more credible then a generic eBay store.
The best part about Wix is that unlike other website builders, they don’t charge you on the sales you make through your online store. So you can take a sigh of relieve if you were worried about sharing your profits with them.
What I like, but at the same time find annoying, is that they keep on up selling their saving plan, packages and additional products just when you are all set to publish.
They have four savings plans that you can select from. All of them are priced differently. Users of Wix like you and me can take advantage of different yearly savings plan that offer savings and include features like storage, bandwidth, free hosting, Google Analytics, connection to your domain and premium support. It’s a good way to save money and get a fully customized website. Besides, you get a 14-day money back guarantee on all Wix plans so if you don’t like the package you can always change.
If you don’t want a savings plan, but you need a personal web address on your favorite domain, then you will be charged for it. You have an option of choosing from several domains like.co.uk,.com,.net,.biz and.info.
On the other hand, I will say that buying a domain is a good investment. It allows you to create and choose your personal, exclusive and one of a kind website address and use it for a year. You just have to pay an annual fee. With a personal domain, you can attract your target audience. They can find and access your website easily. I bought the domain too and I can say that the annual domain price compared to the amount of sales and profits you make is close to nothing.
It is also useful if you want to get rid of the Wix ads on your mainstream website. These Wix ads don’t look professional at all and destroy the whole look of your website.
Wix also offers the users to promote your own website design link on social media pages. You can share it on Facebook and tweet it on Twitter.
Another good point about Wix website builder is that it helps you create not just high functional but search engine friendly websites as well. So you can enjoy a competitive search engine ranking. When you are ready to launch your website and let the world experience your creation, first you must take advantage of the SEO tags Wix asks you to include at the last stage.
I don’t know if you have seen this feature of SEO tags in other website building websites, because I haven’t, which is why I can say this is an exclusive search engine optimization feature that can bring your website good ratings.
The SEO tags include Meta title, Meta description and of course Meta keywords. Once you have inserted these tags, you can click on publish bar to proceed.
Like we all know, social media is an effective marketing tool for businesses worldwide. It helps attract more web traffic, convert leads into sales and keep your customers engaged & updated about the latest happenings/ discounts of your company. Wix offers you the ability to create and design Facebook pages the same way as the website, but it has some different design tools.
You can also benefit from mobile website templates on Wix. You can design mobile compatible websites that are functional on your smart phones. Isn’t that an edge? You’ll like this feature. It gives your business increase portability of communication. All you have to do is choose a template, the site title and edit pages to simply publish it. It’s that simple.
Overall, Wix website builder is a good option for those people who want to create their own website without hiring a website designer. It may take a while for you to grasp the actual functions of the tools, but once you do, it will be a lot easier for you to create the website design that you have conceived in your mind.