In order to create and manage a web site by yourself, you will need a tool called website builder. This is a software program which enables you to design and develop your site as you like. There are various tools of this type to select from, so it is a good idea to base your choice on a number of criteria.
Choose a website builder that matches your level of technical proficiency in website design. Most business owners, who want to create a site by themselves, usually have little or no technical skills. That is why it is a good idea to look for a tool that is simple and easy to use. It is best to opt for software that comes with a ready template. You can readily find such bundles. In fact, many tools come with a variety of templates to choose from.
The tool you select has to have a simple visual content management system (CMS). Basically, you have to look for software that allows you to tweak your web site using menus and boxes for inserting content rather than a complex coding language. Still, if you feel that you are a little bit more technically advanced, you may want to find a tool that allows you to tweak your site using HTML coding.
The website builder you select for creating website design has to support all sorts of media content. This is important if you want your pages to be attractive and functional as well as informative. You should be able to upload written content as well as pictures and audio and video content. It is best to select a tool that allows you to customize the content to make it even more compelling. For instance, you may want to have animated banners or photographic backgrounds instead of simple color ones.
Look at the integrated solutions the website builder is coming with. Does it offer different menu solutions for greater functionality? Does it have a set of e-commerce solutions for setting an online store? Such features are important for business purposes.
The editing capabilities of the software program are as important as its site building ones. The CMS should allow you to change all elements of the website design easily and quickly. These include colors, image size and position and written content size, font and color.