The decision you make will have a big impact on many aspects of your site, not just the way it looks. Naturally this is an important consideration, as your website is often the first point of call for potential clients. But how would you feel if after building the site you couldn’t find it on the search engines? Or your site is so slow that clients give up trying to use it? Or what if you found a really good add on for your site only to discover you couldn’t use?
These are all common difficulties people face, the problem is its not until later on that these issues can be apparent.
So how can we ensure that the site we buy is the one?
What most people don’t realise is that not all site
Flash – Pro’s & Con’s
The downside is that search engines cannot read anything created in Flash. It simply see’s anything created as Flash as an image, regardless of whether or not there is text inside. In addition as all the sites navigation is in Flash a search engine will not be able to effectively map the pages. As a result Flash sites struggle to gain good search engine positions. Some
HTML – Pro’s & Con’s
Traditionally websites have always been created using HTML. They are popular primarily because they can be seen using all browsers (i.e. Internet Explorer) and don’t require any software download. They are incredibly versatile and best of all search engines love them. A search engine is programmed to read HTML code and as such makes a HTML site the easiest to optimise. Because HTML is actually in coding terms a simple code to use if you have access to the code you can very easily add some of the numerous add On’s that are available simply by cutting and pasting them onto your page. Because of the simplicity of the structure the sites are incredibly light and you will find that the site will load onto the screen very fast.
The only real disadvantage of HTML is its design limitations. It’s unable to create the complex graphics and effects produced by Flash. A pure HTML site would be completely static with limited use of graphics and layout.
So where do we go from here?
This very much depends upon your reasons for getting a website. If being found by the search engines isn’t important and graphics are, then a Flash site would be the best route. Alternatively if you have no need for graphics and are interested in a simple static site then HTML would be ideal.
But what if you want both?
Well there is a way that you can have your cake and eat it. There are some
So how do I know what I’m getting?
If you are looking for a site that gives you both there are a couple of key questions you can ask, so you know what you are getting. Find out if you need to have Flash installed on your computer to enable you to build your site, and ask if it’s possible to paste HTML code onto your pages. If you need flash and can’t add code then the chances are it’s a flash created site.
Taking a few moments to look at the options and decide what is important to your business may save you a lot of difficulty in the future.