In our age of rapidly growing technologies, only idlers do not try to build a personal webpage. In any corner of the World Wide Web, the multitude of websites, portals, forums, social networks and online stores, private and corporate, free and commercial, is dazzling. If you want your business to be thriving and successful, go online. Wall paintings, billboards, flyers, rack cards, radio and TV commercials are still playing a substantial role in business promotion, but they are all gradually moving over in favor of relatively young, powerful and constantly strength-gaining Internet-based advertising. It took a bit over a decade for a business’ target market to expand from a neighborhood, town or region boundaries to the vast spaces of the entire globe teeming with potential international customers. Click a button – and a high-end, top-quality product, red hot straight from the assembly line in any location on Earth is already heading to your address, wherever you might dwell.
Legend number two. You are a successful business owner, wishing to take over a wider market, possessing the financial abilities, but having absolutely no clue what website building is about. I say, find professionals – people, who know how to construct your website, how to design it, launch it, promote it, make it as good as you never dared to imagine. One important remark – such a job requires serious financial investments. But if you get involved with real artisans of website development, your expenses will be repaid a hundredfold. A properly built, pleasant-to-use and easy-to-find website, skilfully put into shape, will earn you a good clientele and help you successfully sell whatever you have to sell or gain any result you are willing to gain.
Needless to say, the first two paths look fabulous, but they are hardly an option for an average small business owner, who has got neither expertise in website building, nor funds to afford a website that will knock the competitors’ efforts into a cocked hat. Do not worry, young but promising fellows, because legend number three is about you, and there is a relatively cheap and unsophisticated solution you have been seeking. Have you opened or planning to open a pizza restaurant, a lawyer office or a guest house? Are you a talented artist or photographer dreaming of a wider audience that would appreciate your skills? Willing to boost your sales and expand your clientele by selling online? Create your website with a website builder . What is this and what shall I do with it, you may ask.
First of all, website building systems may be roughly divided into two major categories – software ones and online ones. A software website builder is a program, which can be downloaded to your PC. You may spend chilly October nights sitting comfortably in your easy chair, musing over the website of your dream and realizing your plans right away by means of a set of pre-made, user-friendly content managing tools, which enable newly-fledged website constructors to build sites without actually being exposed to the source code. WYSIWYG (What You See Is What You Get) – this is the motto of hundreds of website builders flooding the Internet market these days. Want to place your text or picture in the middle of the page? Drag-and-drop it wherever you like. Want to add a forum to your site? Press a button – it’s done. As easy as that.
One of the main factors, that positively distinguishes online website builders from downloadable ones, is their availability from any Internet-connected computer, which relieves you from the burden of carrying your laptop with the downloaded website builder along all the time or restricting yourself to working on your site from your home/workplace PC only. The second crucial advantage lies in the fact that almost any online website builder is serviced by a professional technical support team, that will not only guide you through the entire process, but will implement necessary changes to your site, if you kindly ask them to. You have to admit, with a software site builder accomplishing this mission would seem much more complicated. Finally, the third advantage of using the online-based editor is the fact that a major step is not required – getting your work online. When using the offline-based solution, be aware that it does a great job, keeping the results as general as possible (trying not to limit your creativity).
Therefore, when choosing a storage, it would often require you to do some additional work of tweaking your creation to fit the demands of your host. Also, consider you will have to use a special piece of software to “send” your creation to your host. In most cases, online web-builders save you the trouble by doing all that for you (allocating storage space, making the necessary tweaking), with the main disadvantage of having your work online from the get-go – even though you often have the option of hiding the yet-to-be-completed pages.
I may not overlook the fact that online and offline website builders have been continuously criticized for their products’ “cheap” look. No doubt, a professional “human” web designer will try their best to personalize your site and make it as exquisite as possible, but you should not underestimate the imagination and the ardent zeal of web development companies to surpass their competitors. Today, the leading online website builders provide their customers with thousands of ready-made design templates, bunches of extra features and gadgets, as well as services of corporate designers, SEO specialists and advertising consultants. There is an ongoing online battle, where each side attempts to win over another segment of the web development market by outbeating the rivals and inventing another brand-new, exclusive and unique feature. What’s left for a potential customer to do is simply click on the search button, try, assess, compare and, finally, choose.
Now, once you have considered the existing possibilities and selected your legend, get to the search engine of your preference and commence your quest. If you are more or less experienced, go search for the most reliable and convenient domain name registrar and hosting provider. If you are ready to pay, seek for good, professional web developers and designers, with decent reputation and a stock of customers. Finally, if you are making your first feeble steps in the field of website building, look for a successful, advanced website builder , which will be simple to use and will eventually help you come up with a sophisticated result. Get the maximum for the money you are going to pay!
After all, the Internet is a whole new world, which would gladly like to have you in. Sit back, think over your goals and incentives, then pick your path and welcome to the virtual business community. See you online!