A good website is a critical component of any new business launch. It does not mean creating a few pages of text. It has an importance attached to it. Therefore, web site design is a unique blend of artistic skill, technical prowess. It also involves the knowledge of constantly changing technology and the implementation of a complete Internet marketing campaign.

There are certain factors that should be considered while making a good web site. It should be easy to read. The sentences and captions used should be short and crisp. This engages the mind of a reader and creates interest in him to read further. Colors used as a background should also be attractive.

They should attract a reader towards the caption or text easily. You must keep the content of the site fresh. There are visitors who might visit your site again and again. New content will arouse curiosity in a reader’s mind to know more about the company. You must have target audiences in mind. You must know what kind of content they would like to read and for what purpose. The content of the site should solve the problem of a reader.

In order to create a visual impact on a viewer’s mind you should create flashes on your site. Hypertext Mark-up Language website can also be made but nowadays flash sites are preferred more. You can also create flash introduction of an organization in the site to attract traffic to the site. There are a lot of softwares available like flash   website   builder . They are useful in adding effects to the site.

However, Hypertext Mark-up Language website is easy to download whereas a flash website takes time. But once the latter gets downloaded it creates wonders with its special effects. It enables you to present the most important information about an enterprise or product or service in the best possible manner. You are provided with templates, graphic symbols, sound effects, introductions, background color, dimensions, angle, buttons and animation effects.

All of them can be customized. However, you must ensure that a visitor should not take time to download your site. Therefore, graphics, videos or images should not be crammed together which can take time to download. A web site should also be easy to navigate. The site’s navigation buttons should be grouped together. Make sure that links on all your pages are working. Whether they are internal or external links they must work. A visitor must be able to contact you too. Hence, a good website if designed properly can bring you potential customers to your organization.

Source by Anee Steven