Website builders are basically authoring tools that allow people to easily create a professional looking website without the knowledge or experience in web development. Nowadays, any average Joe can create a very nice looking site without knowing HTML.
As an internet marketer, the look and feel of your website can make or break your success on-line. You need a website that sells. First impressions are lasting ones… as they say.
If you are just starting out in internet marketing, you may be asking yourself; how do I choose a good website builder ? Knowing how to choose a website builder will save you a lot of time, money, and heartache from the trial and error process.
Some website builders are free, but you may have to know HTML. If you don’t know it, you’ll have a huge learning curve to get over, thus taking away the precious time that you could spend marketing your product or service.
So, how do you choose a good website builder that helps you sell? Well, that depends on what you want to do with your website. If you are an internet marketer with little knowledge of HTML, then you definitely need a website builder that has a lot of bells and whistles.
Some of the features on an internet marketer’s wish list might be any one of the following:
o Built in WYSIWYG (What You See Is What You Get) designer
o Search Engine Optimization capabilities
o Automatic site map generation
o Template customization
o Easily change the look and feel of the entire website with a few clicks
o Ability to monetize the website via Google AdSense insertion
o Ability to create pop-ups, pop-ins, pop-unders
These are just some of the features that an internet marketer should look for in a website builder . Having all these features will definitely save you time. Now, the website builders that do offer these features have pre-made website templates to streamline the process for you. It is designed with the beginner in mind.
Website design greatly affects how it is received by your visitors and the search engines. Search engines will index a site based on the content that is used. So, all in all, one of the most important features you should look for in a website builder is its Search Engine Optimization capabilities. This feature will advise you on what you should do to your site to make it search engine friendly. This will eventually get you ranked on the first page of the search engines.
