Web design is more about the plan than it is about having tacky graphics or catchy sentences. The most important phase of web design knows what the website needs to achieve and how to get it there. It is easy to find artists and writers to create content for a website. It is more serious to know what to get out of those individuals.
5 Facts about Web Design
Search Engine Optimization is a tactic that makes a website more easily searchable. By including keywords in the text of a website, search engines can more easily find the website and draw it to the courtesy of a person who is searching the Internet. Web designers can create their own or purchase special articles that repeat keywords numerous times, but in a natural-sounding way so that a search engine will bring up the site as being more relevant than another site because of the occurrence of a specific word or phrase.
The style of a website should reflect the message it is trying to convey. Using flash animation can draw in visitors to the site and make it look professional and appealing. There is free software available to create flash animations, but it is not as robust as Adobe Live Motion. Flash is appropriate on the homepage of a website but should be used sparingly as not to overwhelm those who visit the website.
When designing a website, it is important to consider the reason for which it will be used. Is it a personal, business or informational website. If it is a personal website, be sure the information included in it represents the individual and is appropriate, because the reputation that it creates can far outlast the website itself. If it is a business website, it is important to maximize its exposure by incorporating Search Engine Optimized language and advertising on other websites to reach as many individuals as possible. If the website is informational, it is crucial to be unbiased and not to endorse any product without backing up the claim or else the website will not be credible.
No matter how great the content or graphics of a website are, if the page is not compatible with the more popular web browsers, the website will not be successful. It is important to design the code for a website that is compatible with the four main web browsers: Internet Explorer, Safari, Netscape, and Firefox. While the page does not have to be compatible with all four, it is important that the web designer recognizes the shortfalls of a particular browser and provides instructions on the website for which browser a visitor should use to be able to see and use all of the features.
When designing a website it is critical to consider what future goals the website must reach and how it can be viable a week, a month, a year, or several years into the future. One important consideration is who will maintain the website. Is there a dedicated webmaster or a series of freelance web designers? What percentage of sales should be created from traffic on the website and how will success be determined? One strategy for tracking traffic on the website is to use unique E-mail addresses for different parts of the website. For example, have a different E-mail address on company business cards than on the website. Further, there are applications that can be installed that will allow an individual to start either solicited or unsolicited chats with visitors to the website and get their perspective directly from the source.